Project
Corporate Identity for
Advantage Tampa Bay Tennis

Client

Advantage Tampa Bay Tennis

What Was Required

Identity Design
Graphic Design

Solution

Project Results

Advantage Tampa Bay was a nonprofit organization promoting recreational tennis, and looking to increase their membership. To accomplish that, they knew they needed a fresh, updated and even inspiring look. Because the goal was to get people active, motion is communicated in the logo. The slight forward skew to the name is combined with an illustrated player in mid-serve to create the “v” in the word mark. The logo clearly communicates the name and what the organization is all about.